Traditional hearing aids are programmed by a licensed professional, such as an audiologist. The importance of this step can’t be overemphasized.
Most people look at hearing aids as a commodity – a product. They think about buying a device and putting it in their ear. For that reason, many people think hearing aids are all more or less the same, so they “shop around” and are highly influenced by cost.
In reality, there isn’t much differentiation between hearing aid companies – there are many options that could be equally appropriate for any one person. But where there is the potential for huge differences is in how the device is programmed to adjust and improve the person’s hearing. If an inappropriate device is selected, or it isn’t programmed correctly, not only might the device not provide benefit, but it could actually be harmful.
Audiologists are doctoral-level professionals who have the expertise to correctly diagnose the type and degree of hearing loss and a person’s candidacy for hearing aids. An audiologist can also help people identify the right device, optimize the fit, program the device correctly, counsel on expectations, and discuss other assistive listening devices.
You can recognize an audiologist by the degree designator AuD, PhD, or in some cases MA or MS. Some audiologists may additionally display the designators ABA certified, CISC or CCC-A. An audiologist will evaluate your hearing to determine if a hearing loss exists and can recommend the right device for you, including traditional hearing aids, OTC HAs or, in some cases, implantable hearing devices.